Modul- und Kursübersicht
Master Strategic Design
Semester 1 | 30 Credits
01 | Strategy 1
10 Credits | 300St. Workload | 108 Kontaktstunden
Theory I
Marketing and media studies
Methodology I
Market, Culture and user research
Brand and personality I
Brand strategy
Media ethics
02 | Studio 1
12 Credits | 360 St. Workload | 108 Kontaktstunden
Integrated Brand Identity
Work in an interdisciplinary group developing strategies, instruments, formats, content, for user centered communication.
Tools
Editorial, layout, typography, photography, digital.
03 | Expertise 1
9 Credits | 240 St. Workload | 90 Kontaktstunden
Research I
Free interdisciplinary research project
Professionalization I
Presentation and public speaking skills
Industry contact I
Guided excursions to design expositions and events in Berlin.
Semester 2 | 30 Credits
04 | Strategy 2
10 Credits | 300 St. Workload | 108 Kontaktstunden
Theory II
Participatory and Transformation design
Methodology II
Systems and critical thinking
Brand and personality II
Strategic planning and brand management
05 | Studio 2
12 Credits | 360 St. Workload | 108 Kontaktstunden
Integrated innovation
Work in an interdisciplinary group developing user centered strategies
for systemic innovations.
Tools
Systemic modeling, Information design, Visual thinking
06 | Expertise 2
8 Credits | 240 St. Workload | 90 Kontaktstunden
Research II
Free interdisciplinary research project
Professionalization II
Student lead integrated workshops
Industry contact II
Guided excursions to leading design studios and agencies in Berlin
Semester 3 | 30 Credits
07 | Strategy 3
10 Credits | 300 St. Workload | 108 Kontaktstunden
Theory III
Intercultural Communication in contexts
Methodology III
Scientific writing and structure
Brand and personality III
Sustainability brands
08 | Studio 3
12 Credits | 360 St. Workload | 108 Kontaktstunden
Social innovation
Work in an interdisciplinary group developing user centered strategies
for social innovations
Tools
Prototyping, Validation, Service design, Experience design
09 | Expertise 3
8 Credits | 240 St. Workload | 90 Kontaktstunden
Research III
Free interdisciplinary research project
Professionalization III
Creative leadership
Industry contact III
Guided excursions to socially innovative organizations in Berlin.
Semester 4 | 30 Credits
10 | Master’s thesis
30 Credits | 900 St. Workload
Conception, realization, documentation,
colloquium and presentation of a master thesis.