Modul- und Kursübersicht

Master Strategic Design

Semester 1 | 30 Credits

01 | Strategy 1

10 Credits | 300St. Workload | 108 Kontaktstunden

Theory I

Marketing and media studies

Methodology I

Market, Culture and user research

Brand and personality I

Brand strategy

Media ethics

02 | Studio 1

12 Credits | 360 St. Workload | 108 Kontaktstunden

Integrated Brand Identity

Work in an interdisciplinary group developing strategies, instruments, formats, content, for user centered communication.

Tools

Editorial, layout, typography, photography, digital.

03 | Expertise 1

9 Credits | 240 St. Workload | 90 Kontaktstunden

Research I

Free interdisciplinary research project

Professionalization I

Presentation and public speaking skills

Industry contact I

Guided excursions to design expositions and events in Berlin.

Semester 2 | 30 Credits

04 | Strategy 2

10 Credits | 300 St. Workload | 108 Kontaktstunden

Theory II

Participatory and Transformation design

Methodology II

Systems and critical thinking

Brand and personality II

Strategic planning and brand management

05 | Studio 2

12 Credits | 360 St. Workload | 108 Kontaktstunden

Integrated innovation

Work in an interdisciplinary group developing user centered strategies
for systemic innovations.

Tools

Systemic modeling, Information design, Visual thinking

06 | Expertise 2

8 Credits | 240 St. Workload | 90 Kontaktstunden

Research II

Free interdisciplinary research project

Professionalization II

Student lead integrated workshops

Industry contact II

Guided excursions to leading design studios and agencies in Berlin

Semester 3 | 30 Credits

07 | Strategy 3

10 Credits | 300 St. Workload | 108 Kontaktstunden

Theory III

Intercultural Communication in contexts

Methodology III

Scientific writing and structure

Brand and personality III

Sustainability brands

08 | Studio 3

12 Credits | 360 St. Workload | 108 Kontaktstunden

Social innovation

Work in an interdisciplinary group developing user centered strategies
for social innovations

Tools

Prototyping, Validation, Service design, Experience design

09 | Expertise 3

8 Credits | 240 St. Workload | 90 Kontaktstunden

Research III

Free interdisciplinary research project

Professionalization III

Creative leadership

Industry contact III

Guided excursions to socially innovative organizations in Berlin.

Semester 4 | 30 Credits

10 | Master’s thesis

30 Credits | 900 St. Workload

Conception, realization, documentation,
colloquium and presentation of a master thesis.



Akademische Abschlüsse und Hochschule akkreditiert durch: