Apply to start your studies in October 2018
Not too long ago, we were talking about target groups and consumers. Now we're talking about prosumers, big data and digital customer journeys. Marketing communications in the digital age is demanding, dynamic and interesting!
The non-consecutive MA in Marketing Communication starts once a year in the winter semester. The course is very practice-oriented and thus offers a good insight into the marketing industry. You will complete your studies within two years (4 semesters) and complete a Master's thesis. In addition to the classic business administration modules (e.g. business administration, economics), there are various marketing modules, such as brand experience, consumer psychology or non-profit & socio-marketing.