Alumni tell their story

Insights

Simone Kok

Master of Arts, Marketing Communication, Head of Product Management cbj/cbt at Random House


What did you do once you graduated?

I began working as a speaker for university communication at the design akademie berlin. Barbara Hertwig asked me before I had applied anywhere else. I was responsible for PR and marketing.

 

What is your current job?

I’ve since moved to Munich and, after a two-year position at ProSiebenSat.1, I’m now working at Random House. I work as a product manager for the children’s and young people’s presses cbj and cbt.

 

How did your studies prepare you for these jobs and how did your studies support you in your career path?

My course was very valuable because it was very practice-focusses and gave us, the students, priceless insights into working life. During my course, I also had the opportunity to sound out which career groups interested me most and where I would like to work in the future. Combined with my classic, scientific Bachelor’s degree, this was the ideal pairing for me.

 

If you look back at your course: What sticks in your mind?

Something special about the design akademie berlin is the good relationship that you development with your lecturers. Due to the small courses and joint practical projects, you quickly find yourself on a level that you often miss at larger universities, due to the anonymous lectures. What was especially important for my professional development, however, was the network that I had access to as a student and which made it possible for me to go from a student job, to a stay abroad to an entry-level career.

Inke Rusdorf

Master of Arts Marketing Communication, Head of Marketing BFB BestMedia4Berlin


What did you do once you graduated?

After graduating with my Master of Arts from the design akademie berlin, I came to BFB BestMedia4Berlin.

 

What is your current job?

I’m currently working as Head of Marketing. This department covers: Communication, product management and sales management.

 

How did your studies prepare you for these jobs and how did your studies support you in your career path?

In my experience, at the design akademie berlin, we were well trained for marketing communication. That really comes back to me now. We were equipped with a lot of tools. Due to the many projects, it was possible to use and implement what you had learnt very quickly. The course is still helping me in my career, even today.

 

If you look back at your course: What sticks in your mind?

I remember the personal and committed supervision from the lecturers. I’d like to take this opportunity to thank them all again!

Manuel Klein

Master of Arts Marketing Communication, Brand Manager at nu3


What did you do once you graduated?

After graduating from the design akademie and spending an intense time freelancing as a concept developer, I began working with the Webguerillas in Berlin. It looked like a great opportunity to help grow the recently established branch of the agency. After some time, it transpired that my interests lay more with a holistic view of brands, which is why, after a year, I was on the look-out for something new.

 

What is your current job?

Although I never planned on working for a company, I am, as chance would have it, now employed as brand manager at nu3, the nutrient experts, and mega happy about it. I find it really fulfilling to support a start-up in a brand-strategic way and see it blossom into a serious, young company on the international stage. My everyday work revolves around internal and external branding measures, PR, TV and the positioning of a brand, to bring the vision of “improvising the lives of people with intelligent nourishment” closer to the consumer.

 

How did your studies prepare you for these jobs and how did your studies support you in your career path?

I’m glad that I did a generic Bachelor’s course before completing my Master’s at the design akademie. The BA BWL/Marketing gave me the necessary context to then specialise in communications. 

Due to its practical nature, the Master’s course at the design akademie berlin gave me the necessary skills which are needed in the creative industry and for communication jobs: starting with the right target definition (market goals are not communication goals) to working with creatives and managing brands. Not to forget the enjoyable anecdotes told to us by lecturers about the wild world of advertising...

 

If you look back at your course: What sticks in your mind?

That we were able to develop friendships as well as exciting projects: both with fellow students and teachers.