Marketing communications are now shaped to a great extent by the recipients. Control processes are becoming more complex because each channel develops its own dynamic - not least in social media. Over the course of four semesters, our students learn how to develop creative campaigns in these conditions, how to set up products as experiences, how to include recipients and how to always ask critical questions and think in new ways. Create brands, products, services and accessories.
In the MA in Marketing Communications, you will acquire the solid theoretical and scientific background for contemporary and holistic strategy development. You learn to develop communication concepts independently and to coordinate creative implementation. With planning games and real assignments, you will be prepared for your entry into the professional world and acquire a personal and professional network for your future.
People with high potential and a wide range of specialist qualifications study with us. The exchange and close cooperation with lecturers in small groups guarantees a productive, inspiring atmosphere and personal support for individuals. It is of great importance to us that you incorporate the skills you developed in your first degree into your studies in this programme and put the finishing touches to your professional profile.