The success of a company is significantly influenced by its internal and external communications. Organizations are faced with the complex task of moderating the diverse and often conflicting demands of customers, employees, investors, politicians and other stakeholders. These demands continue to rise and with them, the need for qualified specialists and managers of communications.
This study profile teaches you comprehensive competencies over the course of three semesters in coordinated modules, in order to give you the skills to carry out the strategic and operational tasks of corporate communication holistically and independently. Students learn to assess media risks and opportunities and to direct public attention, in line with the rules of integrated communication.