MA in Marketing Communications, Creation + Innovation
The creative and innovative potential of a company determines its competitiveness.
Marketing means more than just advertising. To not only serve markets, but to really shape them, a company must develop its creative and innovative strengths. This applies to products, as well as, to communication. Marketing executives should be able to initiate and control the necessary processes and implement the results.
This study profile teaches you comprehensive competencies over the course of three semesters in coordinated modules, in order to understand creative processes and to promote them yourself. You will learn creativity techniques, disruptive development processes and how these can be used in a company.