Not so long ago, we were discussing target groups and consumers. Now, we're talking about prosumers, big data and digital customer journeys. Marketing communications in the digital age is demanding, fast and interesting. In this Master's programme, you will acquire the skills and leadership qualities to meet future tasks with well-founded knowledge, relevant strategies and creative solutions. The MA in Marketing Communications differs from other classical Master's programmes in Marketing because it does not focus on business administration and it is open to students who are contemplating a career change. Find everything you need to know about the complete application here.