Marketing Communications | Master of Arts (German-taught)

Training the high potential marketing experts of tomorrow

Not so long ago, we were discussing target groups and consumers. Now, we're talking about prosumers, big data and digital customer journeys. Marketing communications in the digital age is demanding, fast and interesting. In this Master's programme, you will acquire the skills and leadership qualities to meet future tasks with well-founded knowledge, relevant strategies and creative solutions. The MA in Marketing Communications differs from other classical Master's programmes in Marketing because it does not focus on business administration and it is open to students who are contemplating a career change. Find everything you need to know about the complete application here.

Your studies

Marketing communications are now shaped to a great extent by the recipients. Control processes are becoming more complex because each channel develops its own dynamic - not least in social media. Over the course of four semesters, our students learn how to develop creative campaigns in these conditions, how to set up products as experiences, how to include recipients and how to always ask critical questions and think in new ways. Create brands, products, services and accessories.

In the MA in Marketing Communications, you will acquire the solid theoretical and scientific background for contemporary and holistic strategy development. You learn to develop communication concepts independently and to coordinate creative implementation. With planning games and real assignments, you will be prepared for your entry into the professional world and acquire a personal and professional network for your future.

People with high potential and a wide range of specialist qualifications study with us. The exchange and close cooperation with lecturers in small groups guarantees a productive, inspiring atmosphere and personal support for individuals. It is of great importance to us that you incorporate the skills you developed in your first degree into your studies in this programme and put the finishing touches to your professional profile.

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The success of a company is significantly influenced by its internal and external communications. Organizations are faced with the complex task of moderating the diverse and often conflicting demands of customers, employees, investors, politicians and other stakeholders. These demands continue to rise and with them, the need for qualified specialists and managers of communications.

This study profile teaches you comprehensive competencies over the course of three semesters in coordinated modules, in order to give you the skills to carry out the strategic and operational tasks of corporate communication holistically and independently. Students learn to assess media risks and opportunities and to direct public attention, in line with the rules of integrated communication.

MA in Marketing Communications, Creation + Innovation

The creative and innovative potential of a company determines its competitiveness.

Marketing means more than just advertising. To not only serve markets, but to really shape them, a company must develop its creative and innovative strengths. This applies to products, as well as, to communication. Marketing executives should be able to initiate and control the necessary processes and implement the results.

This study profile teaches you comprehensive competencies over the course of three semesters in coordinated modules, in order to understand creative processes and to promote them yourself. You will learn creativity techniques, disruptive development processes and how these can be used in a company.

 

Hier bewerben!

Your career prospects

In the starkly different marketing industry, there is a great call for graduates with both specialist qualifications in different areas and a solid understanding of marketing communications. Our graduates have both and are therefore very much in demand as specialists and managers.

After your studies, you will be able to work in brand and product management or in advertising and marketing management. In agencies, you will be qualified to be a customer advisor, planner, PR consultant or campaign creative. Other careers are available in consulting, market research agencies, non-profit organisations, associations, political parties and scientific institutions.

After two intense years of standard study, you will receive an internationally recognise “Master of Arts” (MA). The degree meets EU requirements for the Socrates/ECTS programme. This guarantees international recognition of your achievement.

 

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Your application

In order to ensure individual coaching of each student, the number of spaces is limited. Our applicants participate in a two-stage selection process which comprises a written admissions test and a personal interview. During the admissions interview, you will be expected to prove your analytical and strategic skills and your motivation to study.

The official application deadline for the Winter Semester is September 1st of the same year. Once the deadline has passed, you can still apply for the remaining free spots via the waiting list. Please review the checklist for application procedures.

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Current projects in the MA in Marketing Communication

Coca-Cola

Everybody knows Coca-Cola. Only a few, however, know about the sustainability strategy of the company. Changing this was the task of the students of the second semester of the MA programme in Marketing Communicationss. Zum Projekt

Weleda

A communication concept for the Weleda Shop Atelier. Holistic in every respect. A practical project in the first semester of the MA in Marketing Communications. Zum Projekt