Masters: Marketing Communication
Course aims and content
Product Manager, Brand Manager, Marketing Director, Consultant, Concept Developer or Planner - what do you want to be? The integrated brand and business communication offers a range of new responsibilities in complex markets and interconnected media.
The masters in Marketing Communication opens up a fresh perspective on Marketing Communication and Communication Management for graduates and professionals from a range of sectors. Depending on the subject studied at first degree level there is a huge, cross-cutting range of possible combinations and specialisations.
The course enables you to become an expert in the independent development of wholly integrated communication strategies and in the coordination of design implementation. In the strategic development of integrated communication the usual division between online and offline is removed. Your course also takes account of the change from product oriented communication to integrated brand and business communication.
A basic emphasis of your course will be the close link between theory and academically-based knowledge and their practical application. The clear link with professional practice is reflected in numerous simulations and projects for real contract-holders. This gives you the confidence that you will have the best possible preparation for the professional challenges of the future.
Accessible semester groups make it possible for every student to work intensively and on an individual basis in an inspiring and creative atmosphere. Course quality is guaranteed by the high level of contact hours with experienced lecturers drawn from both the academic and the professional world.
After successful completion of the designated two years of study, you will achieve the internationally recognised Master of Arts (MA) postgraduate qualification.
The targeted and applied nature of this course makes it an ideal basis for taking on leadership roles in business, agencies and the media.
The postgraduate qualification and Diploma supplement meet EU Socrates/ECTS requirements.
This means that your studies are internationally recognised.
The Masters in Marketing Communication is accredited by Acquin.
Brochure Master Marketingkommunikation
Range of professional profiles
Opportunities for developing networks and expertise
Our graduates have numerous opportunities for networking and developing expertise according to the subject studied at first degree level. They are greatly sought after as specialists and expert leaders because of their higher level qualifications.
In agencies they work as client advisors, planners, PR Advisers or Art Directors (copywriting), in companies as Product Managers, Brand Managers, Advertising or Marketing Directors or PR Executives. Other roles may be available in market research agencies, consultancies, non-profit organisations, professional associations and political parties.