Berlin Summer School 2017

Berlin Brand Experience, Berlin Street Photography, Sketching in Berlin and more.

Mon 21 August – Fri 13 September

For the first time, the design akademie berlin welcomes you to take part in our Berlin Summer School. Our dynamic programme shows you what life at University is really like, and gives you a thrilling taste of one of the globe's most vibrant and inspiring countries.

For further information contact:
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Introduction to Design Thinking by Lance Wordel

21.-23.08.2017

What is Design Thinking and its principals to make it a mindset for innovation? What standard tools and methods are part of the process? Get to know the basics about Design Thinking at this 3 day interactive workshop and experience the human centered design approach first hand. After a theoretical input, we will tackle the challenge ‘Orientation for foreigners in Berlin’ and prototype new solutions based on real needs and insights gathered in the field.

Alexander Lancelot Wordel is a Strategic Designer based in Berlin. After a short stint in advertising he decided to develop good products, services and experiences instead of promoting bad ones. Most recently he was Lead Innovation Strategist at Factory Berlin, and is currently working as a Consultant and Lecturer on a freelance basis for various partners and clients.

Sketching in Berlin by Judith Carnaby (2)

Now from 28.08.-01.09.2017


'Sketching in Berlin' gets out of the classroom to explore Berlin, both physically and graphically. Experimenting with different media and graphic techniques, we will explore how drawing can be used to communicate a sense of place.

Through observing people, recording the urban environment and re-imagining our explorations of the city, we will gain new perspectives on a city constantly in flux.

Berlin in Film + Motion by Bernard Bettenhäuser und Daniel Scheimberg

04.–06.09.2017

‘Film and Motion Experience in Berlin’ a program for creative exploration of Berlin expressed through video and visual effects.

An insightful hands-on production, mixing live-action with digital motion graphics, to create an emotionally engaging short film.

We use high quality DSLR cameras, Adobe After Effects / Premiere, Avid Media Composer, and Davinci Resolve. We start out on the streets of Berlin and move on to the modern film-studios at the university campus of the DAB in Berlin-Kreuzberg, through-out the production, we examine modern media direction techniques, as well as film editing theory and Post-Production work-flow.

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Berlin Street & Fashion Photography by Gregor Hohenberg

07.–10.09.2017

This will be a hands on workshop with shooting sessions, individual assignments, daily group discussion and editing lessons:

Learn how to find the right location and equipment for stunning fashion pictures in the streets of Berlin. Improve your way of portraying people by mastering the relationship with the subject, being more confident and creating evocative and meaningful images with a great choreography in fashion. This workshop will also focus on how to best capture a portrait with natural light. You'll be expected to fully immerse yourself, take risks and push your boundaries in order to move forward into another level in your own photography.

Gregor Hohenberg is a professional and award winning fashion and celebrity photographer based in Berlin who works for Vogue, Harpers Bazaar, Elle, GQ, Universal Records and Sony Records for more than 15 years.

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The Berlin Strobo Experience by Egbert Idler

11.–16.09.2017

Today, we are using innovative stroboscope flash technology, which offer corresponding control possibilities and can thus react to movement sequences and movement directions. We are able to electronically control the number, duration and start of the individual flash phases.

It creates exciting moments in the collaboration with dancers and choreo. This results in very unique image results. Overall, it is a very interactive designed workshop program that brings together movement artists and photographers.

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Berlin Brand Experience by Daniel Uppenbrock

13.–15.09.2017

"Dit is Berlin" says the Berliner when something unique happens in the capital. The city has been attracting people from all over the world for the last couple of years. Berlin seems to have an enormous radiance, perhaps due to its young history, which has left a city that could be formed and reinvented. Berlin was left to the artists and visionaries, just before economic interests became increasingly popular. Today, Berlin is exactly in between these poles, which creates the charm of this city: artistic and commercial.

Berlin is a driver and a multiplier for trends: what takes place in Berlin is cool - and becomes a benchmark for the Bundesrepublik and beyond. Brands also identify this exceptional position, and try to mirror it themselves in different ways, to participate in hypes or create them. We are looking at how companies are attempting to create touch points in Berlin with target groups and consumers – in order to make a brand experienceable.

In addition to the city's culture and diverse habitats, we are also exploring trends, visiting pop-up stores, events and brand environments to explain how brands can benefit from the capital – and therefore the capital from them. We take a look at young, but also classic, brands.

This seminar is intended to inspire and help to understand metropolises such as Berlin and their subcultures from the perspective of students, advertisers and/or brand managers - all in an attempt to transfer possibilities.

About Daniel

Daniel Uppenbrock studied sociology and marketing communication and has been living in Berlin for eight years. Since then he has been active in marketing and advertising. He has been working as a account director and strategist for the Kreuzberger advertising agency DOJO, which among other things, operates the Berlin-based fashion label Muschi Kreuzberg. Under his responsibility and guidance, the agency developed campaigns for Deezer, eBay, and Coca-Cola amongst others. In 2014 he founded a charity intended to help the homeless people of Berlin.

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Akademische Abschlüsse und Hochschule akkreditiert durch: