BA Marketing communication

Module and course overview of key points

The first semester of the Bachelor’s course in marketing communication is the same for all students. From the second semester onwards, you will then focus on advertising, consumer psychology or non-profit and sociomarketing. The skills for each of these areas will be communicated both in the form of specific modules and module examinations and in cooperation with practical partners.

Advertising (BA Marketing communication)

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Consumer psychology (BA Marketing communication)

Download module and course overview here (PDF approx. 30 kb)

Non-profit and sociomarketing (BA Marketing communication)

Download module and course overview here (PDF approx. 30 kb)