Marketing Communications | Bachelor of Arts

Modules and course overview

The first semester is the same for all students. Starting in the second semester, you will focus on advertising, consumer psychology or non-profit and socio-marketing. The skills for each of these areas will be communicated in the form of specific modules and module examinations and in cooperation with industry partners.

Advertising (BA in Marketing Communication)

Download the module and course overview here (PDF, approx. 30 KB)

Consumer Psychology (BA in Marketing Communication)

Download the module and course overview here (PDF, approx. 30 KB)

Non-Profit and Sociomarketing (BA in Marketing Communication)

Download the module and course overview here (PDF, approx. 30 KB)