Marketing Communication | Bachelor of Arts (German-taught)

Focus points: advertising, consumer psychology, non-profit and socio-marketing

The first semester is the same for all students. Starting in the second semester, you will focus on advertising, consumer psychology or non-profit and socio-marketing.
The skills for each of these areas will be communicated both in the form of specific modules and module examinations and in cooperation with industry partners.
The official application deadline for the winter semester is September 1st and March 1st for the winter semester. If you miss these deadlines you can still apply for free spots via the waiting list. You will find everything you need to know about applications here.

Advertising (Specialisation of the BA in Marketing Communication)

"Unless your campaign contains a Big Idea, it will pass like a ship in the night."
David Ogilvy

Developing campaigns. Proceeding strategically. Getting creative. Discerning the message of various phenomena. Using words and images consciously and appropriately. Implementing ideas. Convincing customers. Or rethinking everything in a new and different way.

Does this appeal to you?

Then this specialisation is the one for you.

Persuasive communication strategies use current media, economic, cultural and technological developments to design, plan and successfully implement effective advertising campaigns.

You will be dealing with the increasing digitalisation of communication, analysing markets and designing creative concepts for companies, brands and products.

Apply here!

Consumer Psychology (Specialisation of the BA in Marketing Communication)

"Good marketers see consumers as complete human beings with all the dimensions real people have."
– Jonah Sachs

Understanding and optimising perception processes. Researching customer motivation and behaviour. Positioning brands and products effectively.

Does this appeal to you?

Then this specialisation in Consumer Psychology is the one for you.

Societies and the people who live in them are constantly changing. Attitudes and values create different preferences towards media and product ranges.

You will learn to understand the psychology-related aspects of consumer behaviour in advertising. In our market research laboratory, you will research the attitudes of target groups to new offers and campaigns in order to execute communication in a targeted and effective manner.

Apply here!

Non-Profit and Sociomarketing (Specialisation of the BA in Marketing Communication)

"Why can't you sell brotherhood like you sell soap?"
– G.D. Wiebe

Understanding societal contexts.
Designing and planning non-profit campaigns.
Implementing marketing effectively for non-commercial purposes.

Does this appeal to you?
Then this specialisation in non-profit and socio-marketing is the one for you.

Today’s society faces enormous social and ecological challenges. Charitable, non-profit and non-governmental organisations (NGOs), as well as, state institutions aim to prevent undesirable developments or to create positive change for individuals and society at large.

You will design non-commercial and impact-orientated marketing concepts which will be used in the context of growing challenges. You will learn to understand those involved in the process and their aims, in order to develop professional communication strategies.

Apply here!

Your career prospects

The internationally recognised Bachelor of Arts (BA) offers a professional foundation for immediate career progression. You will also be able to access numerous Post-Graduate and Master’s programmes both here in Germany and abroad. Graduates have a wide range of career opportunities. They can freelance or become employed in advertising, PR, event, sponsoring and media agencies, for commercial enterprises, in the media and in social and cultural institutions.

The officially recognised design akademie berlin offers you the perfect environment in which to develop your skills in analysis, strategic planning and creative implementation. On our campus in the Aufbau Haus, you can establish valuable contacts for your future during the course of your studies. Professors at design akademie berlin will provide you with the theoretical foundation, while external lecturers from the communication industry will bring the professional world into the classroom.

Collaborative work, including with students from other disciplines, promotes teamwork and interdisciplinary thinking. You will acquire experience in presentation and professional appearance. Many projects are implemented for clients from the business world - a perfect way to prepare you for entry into the job market.


Apply here!

Your application

To start the BA in Marketing Communication you need proof of qualification to pursue general higher education (i.e. Abitur, A-levels, high school diploma) or proof of professional qualification/experience, in accordance with Section 11 of the Berlin Higher Education Act. You can apply in writing or online and take part in a two-stage selection process. In order to provide us with a clear image of your existing knowledge, please fill out the written admissions test, which you will find on our website. For the second stage, we will invite you to a personal interview.

Current projects

GWA Junior Agency Award 2016 | design akademie berlin

Supervised by reputable agencies, student teams from across Germany competed against one another presenting communication solutions and campaigns. To the project

Campaign development for designer furniture

Students in their second specialist semester in the BA of Marketing Communication were asked by the director, Wilfried Lembert, to develop a campaign for a young target audience. To the project

Internship presentations, 5th Semester, BA in Marketing Communication

It is a tradition at our university that students studying in this program, do a presentation for their fellow students in the first weeks of the new semester, presenting their completed internships of the previous semester. To the project