Advertising | Bachelor of Arts (EN)

Do you enjoy a thirty second commercial as much as a feature film?



B.A. Advertising

Do you rather click on online ads than block them? Do you love to develop both communication strategies and creative solutions? Are you interested in design and copy writing?

Then the BA in Advertising is exactly your thing. This study program combines a theoretical background, strategic thinking and the development of big ideas with the creation of all different kinds of ads. This particular combination of modules and courses in the BA in Advertising is unique not only in Berlin, but in all of Germany.

This Bachelor programme educates students in the diverse fields of advertising, as well as, the related fields of marketing, consumer behavior and market research. The curriculum brings together empirical research, brand planning and innovation strategies on the one hand and visual, verbal and audiovisual communication on the other.

Solid theoretical knowledge is balanced with practical projects. The individual projects are based on actual briefings, contributed directly by advertising agencies, commercial enterprises or cultural and social businesses. Furthermore, all professors and teachers have a strong industry background and are continuously active in their individual fields.

This internationally recognised BA in Advertising prepares students for careers in advertising agencies, marketing and advertising departments, as well as, in media companies and cultural businesses. You will also be able to access numerous postgraduate and Masters' programs.

You can find everything you need to know about the applications here.

Your application

To start the BA in Advertising, you need proof of qualification to pursue general higher education (i.e. Abitur, A-levels, high school diploma) or proof of professional qualification/experience, in accordance with Section 11 of the Berlin Higher Education Act. You can apply in writing or online and take part in a two-stage selection process. In order to provide us with a clear image of your existing knowledge, please fill out the written admissions test, which you will find on our website. For the second stage, we will invite you to a personal interview.

Tuition and funding

The monthly tuition fee is € 650. A one-off matriculation fee of EUR € 350 is payable upon registration. Depending on your country of origin, you'll be eligible to apply to different programs at the the design akademie berlin. The school regularly awards full scholarships.

Your Career Prospects

The internationally recognised BA in Advertising prepares the students for careers in advertising agencies, marketing and advertising departments, as well as, in media companies and cultural businesses.

Career Profile:

Strategic Planner
Account Manager
Concept Writer
Copy Writer
Media Designer
Art Director

Apply here!

Our B.A. Advertising Programme

The programme is modularised according to the CORE+ concept, which means that students are taught the contents of the programme in coherent blocks, each of which is concluded with a review of the learning objects.

The course content is spread over several academic years, and students can start their first year of study at summer and winter term.

Programme