M.A. Strategic Design goes Dutch

Strategic Design students visit Amsterdam for cooperation project with the Minor Global Trendwatching Hogeschool van Amsterdam.

As an inspiring extension of the existing course programme, all current M.A. Strategic Design students guided by Prof. Katrin Androschin and Prof. Julia Leihener, course directors of the M.A. Strategic Design of the Berlin School of Design and Communication, went on a study trip to Amsterdam, Netherlands. The initial goal was the cooperation with the Minor Global Trendwatching Hogeschool van Amsterdam and the exchange of methods and tools in the area of ​​trend and user research in the context of running innovation projects. The cultural diversity, the complementary expertise and the agile creative mindset of both study programmes proved to be a good basis for a fruitful collaboration. Here’s an overview of the extended MASD courses and goals: 

  • Intercultural Communication: Experience and try out communication tools in an international context. 

  • Social Innovation: Learn and carry out user research methods „Cultural Probes" in an interdisciplinary student environment. Experience an interactive experimental concept dinner by Mediamatic. ’The Beauty dinner’ in oder to immerse in the running innovation topic on ’natural cosmetics’.

  • Strategic Design Research: Learn and develop future trends and technology.

  • Industry Contact: Visit the renowned service design innovation agency STBY in Amsterdam.

In addition, the study trip encouraged sustainable team building within the course and enabled expert networking on a global level, as well as initiating an ERASMUS+ partnership. The collaboration will continue, as Prof. Vincent Albers and his international group of Global Trendwatching students is coming to Berlin again for a joint meet up (twitter.com/minortrends / facebook.com/globaltrendwatching).



The international programme ‘Master of Arts Strategic Design’ is a full-time, two year programme. It is designed to challenge students with a design background in order to prepare them for a life as design professionals in a complex and ever transforming world.

Are you interested in studying M.A. Strategic Design at the design akademie berlin?
Our team for prospective students is available to answer your questions. You can also arrange a personal advice appointment.



Jana Wilkens
Study Guide

+49 (0) 30 616548-165
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Who we are

The Berlin School of Design and Communication (formerly design akademie berlin berlin, SRH Hochschule für Kommunikation und Design) is part of the SRH Berlin University of Applied Sciences, a private, state-recognized and accredited university in the heart of Berlin. The five schools of the SRH Berlin University of Applied Sciences combine modern management and entrepreneurship, media and creative industries, technology and IT, music and sound design in modern study programmes.

All schools focus on practice-oriented project work in small teams, freedom for individual learning, and personal supervision by lecturers from the field. In short: learning according to the CORE principle.

Profile. History. Numbers.

With six Bachelor's and three Master's programmes in marketing, advertising, web development, design and communication, the Berlin School of Design and Communication is a strong academic partner for the Berlin media and agency landscape.

In the spacious studios, open and creative spaces of the Berlin School of Design and Communication, everything revolves around encounters, communication and collaboration.
Located in the heart of Berlin Kreuzberg, the rooms offer the perfect setting for real projects with agencies, publishers, media companies and advertising clients.

It was founded in 2007 as a private university and is state-approved by the Berlin Senate Department for Education, Science and Research. Since 2013 it has been part of SRH Holding, a non-profit foundation based in Heidelberg.  Together with its predecessor institutions - design akademie berlin and Kommunikationsmanagement GmbH - the Berlin School of Design and Communication Design has a 25-year history with extensive educational and teaching experience in the fields of communication, marketing, advertising and design.
At present approx. 300 studying at the Berlin School of Design and Communication are registered, more than 4,000 graduates were trained at the university since its establishment 1995 or further.