The in-house agency "Die Kinder vom Moritzplatz", founded by students of the B.A. Communication Design and M.A. Marketing Communication, delivers exclusive stories and insights into life at the design akademie berlin for one month. The students goals defined under the direction of Monika Nielsson are clear: growth in followers and interaction.
How do the Kinder vom Moritzplatz do this?
"First, we want higher traffic postings. Theories about the infamous instagram algorithm range from assumptions such as "Better post one picture every hour" to "Only post on selected days, at appropriate target group-friendly times".
According to the students, what actually lies behind this is account specific and ultimately a subjective algorithmic interpretation, which can vary greatly from profile to profile. That's why the children from Moritzplatz rely on the mix of quantity AND quality! Quality means: Good content.
But what makes good content? Here the students first want to understand the essence of the platform Instagram:
"People follow people (influencers, musicians, artists, etc.) because they are interested in the lives of the people concerned. The follow-ups of companies, labels and co. are usually very excited to stay up to date; in other words, they want to be as close to it as possible and be part of it."
For the contents of the communication channels of the university this means that the focus is on those who represent the house: the students, professors and the friendly faces around them! Good content is tailored, targeted and personal.
The promise of the Kinder vom Moritzplatz:
"The campaign will symbiotically narrate the ubiquitous summer carelessness with the great results and works of our students and give everyone a contemporary insight into life at the design akademie berlin."
We are very much looking forward to it!